位於義大利Pordenone的紙廠 Cordenons 在2010年的時候推出以相當浪漫的「Moon Dream」命名的美術紙樣，封面封底使用的是400gsm、白色，在義大利文以「bianco」形容白色之意；手感整體而言相當滑順，且質地柔軟，相當容易與情感相近的題材作為連結。視覺設計以命名的英文字體為主，配合紙質些微鬆軟的特性，使用了與月球表面類似的複雜紋理，進行了凹凸版的加工。如果選擇了較高的磅數，壓印能藉由參數的控制，來決定最終的效果，這些可以觀察月球部分的凸起高度，紋理的細節，與封面的照片來進行對比。而在字體的圓角、以及轉折處，可以想像若是用於類似建築的圖像構成，也會有相當優秀的表現。藍色的圖像部分使用了四色膠印作為圖像印刷，特別值得一提的是，「MoonDream」是屬於能夠進行熱燙加工（Hot Stamping）的紙種，意指紙身在遇到一定的溫度會溶解，呈現半透明狀，與先前介紹竹尾的「Pachica」有異曲同工之妙，但成果各有千秋。最後透過背光拍攝來表現，在熱燙加工之後局部半透明化的效果，而使用較薄的140gsm磅數隔著光凝視，就像看著月亮在眼前發亮。
The construction of the dream’s temperature
Located in Pordenone, Italy. Cordenons launched a product in 2010 with a very romantic name – “Moon Dream”. The cover uses 400gsm, white. White in Italian is “Bianco”; there is a smooth feeling when touching the surface of the paper, and the texture is soft. It can be easily associated with any design that has a theme related to emotion. The visual design is based on its name. With its special feature of subtle softness, it has a complex texture that is similar to the surface of the moon, and it is done by the embossing and the debossing technique. If a higher substance of paper is used, the effect of embossing can be controlled by the parameter pressure setting of the machine. All these visual effects of the partial unevenness of the moon’s surface and the texture detail contrasts with the cover image. On the rounding shape or the sharp angle of the embossed font, imagine if such technique is applied on something similar to the image of an architectural structure, it will also have an excellent effect.
Four colour offset printing is used in this image. A special mention to “Moon Dream”, which is a type of paper that can undergo the hot foil technique. This means the paper melts under a certain temperature, thus a semi-transparent visual effect can be achieved. It is similar to the Takeo “Pachica” that was mentioned in the previous article, but each also has its own different advantages. Finally using the effect of backlight shooting, the semi-transparent effect is created after the hot foil process. By using the thinner 140gsm and hold it upwards in the air, it looks just like the moon shining in front of your eyes.
The Paper Institute has a variety of printing samples, but it is very rare to see a sample that consists of a “romantic” feeling element. Does it perhaps make us reconsider the definition of a printing product? And by bringing the design process back to the very starting point of conceptual thinking, using the Italian “Moon Dream”, it undoubtedly constructs a warm dream for the designers that are in love with paper.
- 3/5 [價格指數 Price Level]
- 1 [種顏色 Colors]
- 3 [種厚度 Thickness]
- 140~400 [基重範圍 gsm]